Our Story
Founded in 2016 by sisters Mo and Michelle Mokone, Mo’s Crib is a proudly South African, women-owned homeware brand creating sustainable, handcrafted décor. With over 412 employees and collections sold through Crate & Barrel, CB2 and Target.
Mo's Crib was designed to be transparent about materials and processes, so that the customer might connect with the brand.
"It's really important to create a traceability for the customer and to also create accountability for ourselves, to remain true to our ethics and our values, to say that we are a sustainable brand." - Michelle Mokone, Co-Founder.
We are committed to achieving success by adding value while leaving a positive imprint and impacting future generations to come.
reducing waste, reusing and recycling
Reducing waste, reusing and recycling resources is a valuable principle which drives us towards our goal of conserving the environment.
Mo’s Crib core values are grounded on 5 pillars:
We lead with compassion and integrity.
We have a strong commitment to the sustainability of the environment.
We are focused on exclusivity, creativity and originality.
We believe in quality over quantity.
We are constantly building a company that will benefit: Customers, Employees, Investors, Communities, Suppliers, Environment.